Post by juthi52943 on Dec 24, 2023 7:01:10 GMT 1
Authenticity.Some time ago, a client, acquired a few months ago, told me that his accountant, looking at the monthly expenses, had pointed out to him that the costs of my service were extremely high compared to other expenses. He began to have doubts about my company's services, until I showed him the "return" (some call it ROI ) that came from those marketing activities. Most of the time, when we buy something, we aim for a cheaper option as long as it fits our needs and preferences. Instead, when it comes to making an investment (stocks, shares, property), the goal is to maximize profits by investing all our resources in the highest return opportunities.
Marketing can be a difficult field to navigate. Unlike other aspects of a business, marketing investments take time to generate a return and it will be difficult for someone who is inexperienced to understand Job Function Email List what is going on. When you spend money on marketing, what do you expect to get in return? A marketing budget , the value of which is consumed as the money is spent, is considered a marketing expense.
When you purchase an ad or attend a trade show, the value of that spend is consumed by the paid action. Although there is residual value ( brand awareness in the case of advertising or potential customers in the case of a trade show), the primary value of the expenditure is consumed by the financed business and provides no value in the future. can be overcome by associating it with a broader vision and the ability to measure the results, both qualitatively and quantitatively. If you put money into marketing to get future value in return, you are making an investment.
Marketing can be a difficult field to navigate. Unlike other aspects of a business, marketing investments take time to generate a return and it will be difficult for someone who is inexperienced to understand Job Function Email List what is going on. When you spend money on marketing, what do you expect to get in return? A marketing budget , the value of which is consumed as the money is spent, is considered a marketing expense.
When you purchase an ad or attend a trade show, the value of that spend is consumed by the paid action. Although there is residual value ( brand awareness in the case of advertising or potential customers in the case of a trade show), the primary value of the expenditure is consumed by the financed business and provides no value in the future. can be overcome by associating it with a broader vision and the ability to measure the results, both qualitatively and quantitatively. If you put money into marketing to get future value in return, you are making an investment.